014: Profitable pricing strategies

Business Geeks Podcast

Pricing your product or service is one of the first and most important considerations when starting a business or launching a new offer. But why is it that so many online business owners struggle to price their products? 

Choosing the right pricing strategy can be difficult. A profitable pricing strategy is important and as business owners knowing the costs of producing a product or service and knowing the value of the problem it solves is a critical to how you should price your product.

Today’s episode, the Geeks talk about various strategies and techniques on how to price a product, may it be a physical product or a digital product or a service. There are a lot of considerations with it and the Geeks break it down through various examples from real life businesses. 

What To Listen For:

  • Defining a profitable pricing strategy
  • Physical product pricing strategy
  • Why honesty in pricing is important
  • Why pricing digital products isn’t simple
  • What are hard costs and soft costs?
  • Value-based pricing
  • Tips for pricing services versus products
  • Pricing of subscription model services

What’s Grinding Our Gears?

Joe – Amazon shipping rules when a buyer decides to cancel a product that is already in their warehouse. 

One Cool Thing

Jen: Google Drive’s “Shift + Z” keyboard shortcut that copies a document to multiple folders. 

What’s Up with the Geeks?

Grab Joe Pardo’s book – Sales Won’t Save Your Business: Focus on the T.O.P

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

013: Creating an Incredible Customer Experience

Business Geeks Podcast

When was the last time you really had a great experience as a customer? 

How about the last time you had an unpleasant experience where you felt annoyed or frustrated? 

Having a lot of people giving positive customer experience on your business, whether in retail or in the service industry, is like a free marketing tool that any business can leverage on. 

In this episode, The Geeks discuss creating an incredible customer experience as they dig deep into different examples from real businesses and how we can learn from them. 

Also, we can hear about the latest with Jennifer Crawford’s Linkedin effort as promised from Business Geeks Podcast episode on Growing Your Business Using the Power of LinkedIn. How is she so far on growing her network on LinkedIn?

What To Listen For:

  • What happens to the loyal customers?
  • Onboarding experience for retail and services
  • How to prevent buyer’s remorse
  • Giving clients real experience
  • Servicing
  • Motivating your customer base
  • Importance of taking care of your clients

One Cool Thing

Joe: Shake Shack returning 10 million government loan – New York-based burger company received money from the Paycheck Protection Program

Sam: Book recommendation on personal branding – From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

012: 3 Ways to Grow Your Business With Podcasting

Business Geeks Podcast

3 Ways to Grow Your Business With Podcasting

Podcasts are a great way of getting your story heard and telling it your way. It’s also the perfect tool for building your business and creating a following.

It’s one of the best ways to connect with your audience and nurture those relationships on a personal level. At the same time it gives you the opportunity to establish authority in your niche as you showcase your expertise. It also helps that listening to podcasts is flexible and is far more easily consumed than print media. This provides a great opportunity to use them to grow your business, your following and your business network as the host of a podcast. 

In this week’s episode, the Geeks share with you how to grow your business through podcasts. As well as discuss one of the biggest mistakes that most people make when starting a podcast, no strategy. They also guide you through the essential components in starting a podcast. 

What To Listen For:

  • Creating a podcast as a marketing arm for your business
  • The one person you are speaking to
  • SEO and Podcasting
  • Getting all the social media handles ready
  • Establishing a recording schedule
  • Podcasting as a commitment
  • What makes a good guest
  • How to prepare your content

One Cool Thing

Jen: COVID Loan Tracker – online tracker that brings transparency to small business owners who have applied for loan from the government via the SBA.

Sam: Sign up for Poddit.net – a great platform to find podcast guests and find podcasts looking for guests. 

Joe: Using an electric car as a generator and Digital Deck Covers

Coolish or Foolish?

Cardboard Cut-Out Standees – You can send life size cardboard cut-outs of yourself to send to your loved ones that miss you.

What’s Grinding Our Gears?

Jen: People commenting on their own post to put up the post, people blasting the same post on multiple Facebook Groups, the CVS link post that precedes the picture of the poster’s big face, post challenges. 

Sam: the amount of time people are spending on conspiracy theories in social media.

Check In With The Geeks

New Schedule!

Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

011: Growing Your Business Using the Power of LinkedIn

Business Geeks Podcast

LinkedIn is the perfect platform for growing your network and prospecting for clients while helping you to build your authority. LinkedIn is the largest online business network with approximately 660 million users in over 200 countries. This makes it  perfect for building your business network, prospecting for leads and building social authority.  

To make the most of your LinkedIn profile you need to consider what the business strategy is that you will follow and how you can make it congruent with the rest of your business. Consider how you would like to show up to other LinkedIn users and potential clients. How will your profile read and what needs to be included to make sure that you stand out from the crowd online.  

On this week’s episode the Geeks discuss the marketing strategies that you can use to grow your business network on LinkedIn so you can connect with more potential clients and business partners.   

What To Listen For:

  • The Triple Threat approach for LinkedIn
  • How to write an outcome driven headline
  • Are professional profile photos important?
  • Reaching out to people the right way
  • How we can think of spam connections differently
  • The strategies to use for good content on LinkedIn 

One Cool Thing:

West Elm’s Free Zoom Virtual Background – Virtual backgrounds that feature real-life living rooms, gardens, kitchens and more

Coolish or Foolish?

Fanny Devito – fanny pack that features the famous actor Danny DeVito

What’s Grinding Our Gears?

Joe: Waste of advertising resources. When advertising is irrelevant during this time. 

Jen: Confirmation emails when unsubscribing. Receiving confirmation emails that you have unsubscribed to their email list. 

Check In With The Geeks

New Schedule!

Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

010: How to Use Virtual Events to Grow Your Business and Increase Your Influence

Business Geeks Podcast

Social events are but a distant memory right now and are missed by so many of us after the global pandemic changed the way we interact. While we may not be able to do person to person live events, hopefully it won’t be too long before we can get back to our favourite events and gatherings. Until that happens virtual events will be in demand. 

This week the Geeks walk us through setting up virtual events, its numerous benefits and some lessons they learned from the running of their own virtual events and how you can make your next virtual event amazing. 

What To Listen For:

  • The basics of running a virtual event
  • Mistakes along the way
  • Different types of virtual events
  • How to make your virtual event like a live event
  • Tips to engage virtual audience
  • Getting past the technical challenges
  • Benefits of doing a virtual event 
  • How to structure sponsorship packages

One Cool Thing:

McDonald’s Menu Change – McDonalds removed its all-day breakfast to give way to its lunch and dinner menu. Something they have not done before. 

What’s Grinding Our Gears?

Joe: Speakers cursing during online conference

Check In With The Geeks

Catch us live each week on Tuesday 8pm EST / Wednesday 12pm AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Join Jen, Joe and Sam as we talk about how to grow your business with podcasting! www.businessgeekspodcast.com

Posted by Business Geeks Podcast on Monday, April 13, 2020

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Posted by Business Geeks Podcast on Monday, April 13, 2020

009: Business During The COVID-19 Pandemic

Business Geeks Podcast

Business During The COVID-19 Pandemic 

As business owners and entrepreneurs, now more than ever is the time to step up and show confidence and leadership to our clients and community.

Planning and being pro-active is a much more productive space to be in, and today the geeks discuss how they’ve seen some businesses pivoting and innovating.

What To Listen For:

  • Will remote work be finally embraced by corporate America and Australia?
  • What do we predict business will look like post COVID-19?
  • Will virtual events be the way of the future?
  • The opportunity for business if they acknowledge their customers worries, and act accordingly.
  • Some examples of businesses we’ve seen pivoting and innovating during this time of social isolation.
  • Idea’s for additional revenue streams by thinking outside the box.
  • Click here to see Jennifer’s post on how you can help small businesses without spending a penny.
  • The way to pivot your marketing right now.
  • Why now could be the best time to start your side-hustle.
  • Tips for working from home.

What’s Grinding Our Gears?

Joe:  Lack of attendants for big rides at SeaWorld

Jen: People complaining to small businesses for following rules set by the World Health Organisation or Government – it’s not the businesses fault!

One Cool Thing:

Joe: Cash App by Square

 

How to identify opportunities during times of crisis.

Sam, Jen, and Joe sit down and discuss how to identify opportunities when a crisis hits. Like the one we are experiencing right now.

Posted by Business Geeks Podcast on Tuesday, March 24, 2020

 

Please send any of your questions, please send them to questions@businessgeekspodcast.com.  We’d love to answer your question, and give you a shoutout on the show.

008: How To Identify Opportunities During A Time Of Crisis

Business Geeks Podcast

How To Identify Opportunities During A Time Of Crisis

Economic downturns are stressful times for businesses but there’s always opportunity as the marketplace changes if you know where to look. 

This week the Geeks take a look at different ways your business can evolve and pivot to make the most of the situation at hand as they discuss real life examples of businesses doing just that.

“Out of adversity comes opportunity” – Benjamin Franklin

Join the Geeks as they work through some of the ways that your business can take advantage of current opportunities to re-invent their product and service offerings. 

 

What To Listen For:

  • How to stay relevant when communicating with your audience.
  • Avoid sending confusing messages to your customers.
  • Why you should create more content than you consume.
  • Show empathy in your marketing and acknowledge the situation at hand.
  • Increasing value in a time of crisis. 
  • What to do when you can’t deliver live events.
  • The necessity to pivot and innovate in a crisis – listen to your audience.
  • Why you need to be visible and show up more than ever before.

 

One Cool Thing:

Facebook Group – Small Business Owners vs The Pandemic Small business owners banding together in a united fight to keep our businesses running during the coronavirus pandemic.

What’s Grinding Our Gears?

Jen: Bad online etiquette.  Everyone makes mistakes at some time or another, and it doesn’t mean it should be spread all over the internet. 

 

007: How To Create A Profitable Business

Business Geeks Podcast

How To Create A Profitable Business

A business that isn’t profitable, is just a hobby.

And with such a high failure rate in business, it’s extremely important to ensure you are taking the actions that will create profit in your business.

This week the Geeks share what they do currently, and have done previously in their business to create more profit and more cash flow in their business. 

They also talk about some tips on creating strategic partnerships for a triple win-win. 

What To Listen For:

  • The 4 levers you can pull to create more cash flow. 
  • How to know which activities to concentrate on to attract more leads to your business.
  • Eliminate the low value activities from your daily or weekly routine.
  • Ways to nurture your audience so they come to you when they’re ready to buy.
  • Listening to objections to get higher conversions.
  • Satisfy needs and solve problems as your prospects needs evolve.
  • Tips on setting your pricing.
  • A simple tip to increase your average dollar sale.
  • What do you need to consider before increasing your price?
  • Don’t be a volunteer in your business.

One Cool Thing:

Jen: Profit First by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

Sam: Thought Leaders Business Lab Podcast – episode 158:  Foundations of Strong Financial Systems

 

What’s Grinding Our Gears?

Coronavirus:

Sam: Don’t put your head in the sand.  Instead plan, prepare and educate yourself.

Jen:  It’s not about us as individuals; it’s about us looking after our communities as a whole.

 

006: Strategic Partnerships To Grow Your Business

Business Geeks Podcast

Strategic Partnerships To Grow Your Business

Strategic partnerships are one the most powerful ways to grow your business. 

It is a great avenue to increase your visibility and your sales. Yet so many business owners don’t utilize them.  

So how can you create strategic partnerships to grow your business? 

This week the Geeks share what strategic partnerships are and how they work, as well as some examples of successful strategic partnerships they’ve seen. They also talk about some tips on creating strategic partnerships for a triple win-win. 

 

What To Listen For:

  • What are strategic partnerships? 
  • Great examples of strategic partnerships
  • How to begin – who do your customers see  before or after they come to you?
  • Putting your customer on the forefront
  • Should you partner with competitors?
  • Promotion partners
  • Tips when starting strategic partnerships

 

Coolish or Foolish?

Nintendo Customer Service – Yay or Nay? 

The Nintendo Customer Support went above and beyond for this 95 year old Grandmother.

You can read the article we discuss here

What’s Grinding Our Gears?

Jen: Vision Boards! 

Joe: Jake Paul’s Financial Freedom Movement

One Cool Thing:

Joe: McMillion$

Jen: ColorZilla Chrome Extension 

Sam: Adelaide Fringe Festival

005: How To Get More Speaking Gigs

Business Geeks Podcast

How to get more speaking gigs

So you want to get more speaking gigs and you’re not sure how to go about it? 

You want to become a speaker and you’re not sure how to get started on your journey? 

You know that speaking in front of the right people is a great move for your business but how do you get into the right rooms?

This week the Geeks take a look getting yourself on stage in front of the right crowd. They also ask the question, how do you choose the right speakers for your own conference?  

Join the Business Geeks as they break down exactly what to look for when finding likely candidates that are a fit for you and your event. 

What To Listen For:

Foundations of public speaking

Building relationships

Personal Branding

Is social media necessary?

Importance of identifying the right audience and content

Valuing mastery

Tips on how to reduce physical tension

Being nervous is normal

Tips on putting your best foot forward in booking for conferences

Coolish or Foolish?

What do Sam, Jen and Joe think of smart ‘party sensors’ to be installed in Airbnb properties?

Find the article here: Airbnb is pushing its hosts to install smart ‘party sensors’ to stop big bashes once and for all

What’s Grinding Our Gears?

Jen: Ignoring my Calendly link and/or asking a question that is already answered in my email or FB Groups

Joe: When people decide to break the SOP to get things done.

Sam: when people reach out to be on my podcast and haven’t researched or listened to an episode

One Cool Thing:

JENAgent : Find a Speaking Gig in 30 seconds

SAMHelloSign : Get work done faster with legally binding eSignatures

Joe  – Chevy Bolt EV :Go farther than you think!

Check In With The Geeks

Catch us live each week on Tuesday 8pm EST / Wednesday 12pm AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Join the Business Geeks next week as they dive into:

Strategic Partnerships To Grow Your Business