Reviews Reviews Reviews! Your Business Needs Them!

Business Geeks Podcast

Having easy access to the web has radically changed how customers choose their products or services. People need social proof to know that their money is going to the right place, which is why online reviews play an essential part in your business.

In this episode, we discuss why your business needs online reviews, how to get more reviews, and where to get them. We also unpack tips on how to deal with negative online reviews.

Whatever your business or brand, having a positive online presence can boost your sales and grow your business.

What To Listen For:

  • The right time to request for a review (9:00)
  • Having an online strategy incorporated in your marketing strategy (12:08)
  • How reviews can help your business (12:21)
  • How clients trust online reviews (13:29)
  • Reviews for service-based businesses (14:48)
  • Where is the best online platform for reviews? (16:17)
  • Make your reviews as easy as possible to answer for your client/customers (19:09)
  • Communicate why your customer’s reviews are important to your business (19:40)
  • Do you need a physical address of your business for your reviews? (20:20)
  • Negative reviews can work for your business (22:57)
  • 5-star businesses earn less than 4 or 3-star rated businesses (25:50)
  • Look at businesses’ replies to negative reviews  (28:10)
  • Top online review sites (29:10)
  • The importance of cleanliness and friendliness (33:24)
  • How do you handle bad reviews? (35:22)
  • Comments vs reviews (37:15)
  • Outstanding memorable customer service (44:33)
  • Best times to ask for a review (49:09)

What’s Grinding Our Gears?

Joe: Bad customer services 

America vs. Australia

Sam: 3 things to know if you are doing business with Australians:

  • “If you need some help just sing out”
  • “Just have a crack”
  • “It’s my shout”

Sources mentioned:

Facebook

Amazon

Yelp

Trip Advisor

Google My Business

Angies List

Spiegel Research

LinkedIn

Harvard Business School

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

The Future Of Business: It’s Not All Bad

Business Geeks Podcast

No one could have predicted this pandemic, but the same does not hold true with the business-landscape after the crisis. 

The coronavirus pandemic has a lot of dark sides and has caused a lot of pain and grief all over the world. But in times of crisis comes windows of opportunities. 

Join us as we unpack the different business trends and practices that will either continue, change, or stop post-pandemic and how businesses can take advantage of these trends to thrive in the future of business.

What To Listen For:

  • Pre-pandemic business predictions
  • Environmental-friendly businesses
  • The importance of customer reviews
  • Leveraging e-commerce and online sales
  • Mobile Marketing
  • Geo-targeting
  • Online stories and live streams will dominate social media
  • TikTok: The black hole of social media
  • Business predictions for 2021
  • The perfect time to start your business
  • Editing our lives during this time 
  • Hot or not topic: Cardboard cut-outs in restaurants

What’s Grinding Our Gears?

Joe: “Wherever you get your podcast”

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

Creating Online Revenue Streams for Your Business

Business Geeks Podcast

No matter what your business is, in order for it to grow you must think of ways to diversify your online revenue streams to boost your company’s profits. There are so many avenues that entrepreneurs can take when it comes to earning revenues online.

This week, the Geeks break down the different options of online revenue streams for your business and the potential that exists when diversifying your strategies for online revenue streams.

What To Listen For:

  • Re-purposing your knowledge and bringing it online
  • Key questions to ask before adding a new revenue stream
  • Partnering with events
  • Strategic Partnerships
  • Expand your networking 
  • Affiliates as a stream of income
  • Creating a platform of influence
  • Sponsoring a documentary
  • Repurposing your content
  • Creating online programs

Links: 

worksmarterdigital.com

What’s Grinding Our Gears?

Jen: Restaurants partnering with third-party food deliveries and being taken advantage of – Guiseppe Badalamenti

Joe: Bad customer service

One Cool Thing

Jen – Work Smarter CRM 

What’s Up with the Geeks?

Jen: Small Business Grit Summit – May 18-29, 2020

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Brand Messaging During the Pandemic: The Good, The Bad and The Ugly

Business Geeks Podcast

Marc Cuban, owner of the National Basketball Association (NBA)’s Dallas Mavericks, said in a recent interview, “How companies respond to coronavirus is going to define their ‘brand for decades’. 

In today’s episode, the Geeks dive into different companies’ pandemic brand messages and examine how they strike a balance between maintaining their unique tone of voice through their messaging and at the same time being sensitive to their customers in today’s crisis.

With today’s pandemic, the brands that prove they are willing to put their customers first are those that will survive and come out stronger. These brands don’t just use brand messaging to tell their customers they care, they prove it.

What To Listen For:

  • What we can learn from big companies?
  • The responsibility if your business is doing well
  • Humor in marketing
  • Pairing your message with actions
  • Importance of communication
  • Branding messages to avoid
  • When asking for donation goes wrong

Links

Nike’s Play for the World Commercial 

Steak-umm’s Twitter message

Netflix’s Hand Washing Twitter message

Coca-cola’s Staying Apart Advertisement

Amazon’s Public Donation

What’s Grinding Our Gears?

Jen: Small business administration postponing Small Business Week

One Cool Thing

Jen: Switchit app – digital business cards

What’s Up with the Geeks?

Jen: Small Business Grit Summit – May 18-29, 2020

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Profitable pricing strategies

Business Geeks Podcast

Pricing your product or service is one of the first and most important considerations when starting a business or launching a new offer. But why is it that so many online business owners struggle to price their products? 

Choosing the right pricing strategy can be difficult. A profitable pricing strategy is important and as business owners knowing the costs of producing a product or service and knowing the value of the problem it solves is a critical to how you should price your product.

Today’s episode, the Geeks talk about various strategies and techniques on how to price a product, may it be a physical product or a digital product or a service. There are a lot of considerations with it and the Geeks break it down through various examples from real life businesses. 

What To Listen For:

  • Defining a profitable pricing strategy
  • Physical product pricing strategy
  • Why honesty in pricing is important
  • Why pricing digital products isn’t simple
  • What are hard costs and soft costs?
  • Value-based pricing
  • Tips for pricing services versus products
  • Pricing of subscription model services

What’s Grinding Our Gears?

Joe – Amazon shipping rules when a buyer decides to cancel a product that is already in their warehouse. 

One Cool Thing

Jen: Google Drive’s “Shift + Z” keyboard shortcut that copies a document to multiple folders. 

What’s Up with the Geeks?

Grab Joe Pardo’s book – Sales Won’t Save Your Business: Focus on the T.O.P

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Creating an Incredible Customer Experience

Business Geeks Podcast

When was the last time you really had a great experience as a customer? 

How about the last time you had an unpleasant experience where you felt annoyed or frustrated? 

Having a lot of people giving positive customer experience on your business, whether in retail or in the service industry, is like a free marketing tool that any business can leverage on. 

In this episode, The Geeks discuss creating an incredible customer experience as they dig deep into different examples from real businesses and how we can learn from them. 

Also, we can hear about the latest with Jennifer Crawford’s Linkedin effort as promised from Business Geeks Podcast episode on Growing Your Business Using the Power of LinkedIn. How is she so far on growing her network on LinkedIn?

What To Listen For:

  • What happens to the loyal customers?
  • Onboarding experience for retail and services
  • How to prevent buyer’s remorse
  • Giving clients real experience
  • Servicing
  • Motivating your customer base
  • Importance of taking care of your clients

One Cool Thing

Joe: Shake Shack returning 10 million government loan – New York-based burger company received money from the Paycheck Protection Program

Sam: Book recommendation on personal branding – From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

3 Ways to Grow Your Business With Podcasting

Business Geeks Podcast

3 Ways to Grow Your Business With Podcasting

Podcasts are a great way of getting your story heard and telling it your way. It’s also the perfect tool for building your business and creating a following.

It’s one of the best ways to connect with your audience and nurture those relationships on a personal level. At the same time it gives you the opportunity to establish authority in your niche as you showcase your expertise. It also helps that listening to podcasts is flexible and is far more easily consumed than print media. This provides a great opportunity to use them to grow your business, your following and your business network as the host of a podcast. 

In this week’s episode, the Geeks share with you how to grow your business through podcasts. As well as discuss one of the biggest mistakes that most people make when starting a podcast, no strategy. They also guide you through the essential components in starting a podcast. 

What To Listen For:

  • Creating a podcast as a marketing arm for your business
  • The one person you are speaking to
  • SEO and Podcasting
  • Getting all the social media handles ready
  • Establishing a recording schedule
  • Podcasting as a commitment
  • What makes a good guest
  • How to prepare your content

One Cool Thing

Jen: COVID Loan Tracker – online tracker that brings transparency to small business owners who have applied for loan from the government via the SBA.

Sam: Sign up for Poddit.net – a great platform to find podcast guests and find podcasts looking for guests. 

Joe: Using an electric car as a generator and Digital Deck Covers

Coolish or Foolish?

Cardboard Cut-Out Standees – You can send life size cardboard cut-outs of yourself to send to your loved ones that miss you.

What’s Grinding Our Gears?

Jen: People commenting on their own post to put up the post, people blasting the same post on multiple Facebook Groups, the CVS link post that precedes the picture of the poster’s big face, post challenges. 

Sam: the amount of time people are spending on conspiracy theories in social media.

Check In With The Geeks

New Schedule!

Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Growing Your Business Using the Power of LinkedIn

Business Geeks Podcast

LinkedIn is the perfect platform for growing your network and prospecting for clients while helping you to build your authority. LinkedIn is the largest online business network with approximately 660 million users in over 200 countries. This makes it  perfect for building your business network, prospecting for leads and building social authority.  

To make the most of your LinkedIn profile you need to consider what the business strategy is that you will follow and how you can make it congruent with the rest of your business. Consider how you would like to show up to other LinkedIn users and potential clients. How will your profile read and what needs to be included to make sure that you stand out from the crowd online.  

On this week’s episode the Geeks discuss the marketing strategies that you can use to grow your business network on LinkedIn so you can connect with more potential clients and business partners.   

What To Listen For:

  • The Triple Threat approach for LinkedIn
  • How to write an outcome driven headline
  • Are professional profile photos important?
  • Reaching out to people the right way
  • How we can think of spam connections differently
  • The strategies to use for good content on LinkedIn 

One Cool Thing:

West Elm’s Free Zoom Virtual Background – Virtual backgrounds that feature real-life living rooms, gardens, kitchens and more

Coolish or Foolish?

Fanny Devito – fanny pack that features the famous actor Danny DeVito

What’s Grinding Our Gears?

Joe: Waste of advertising resources. When advertising is irrelevant during this time. 

Jen: Confirmation emails when unsubscribing. Receiving confirmation emails that you have unsubscribed to their email list. 

Check In With The Geeks

New Schedule!

Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

How to Use Virtual Events to Grow Your Business and Increase Your Influence

Business Geeks Podcast

Social events are but a distant memory right now and are missed by so many of us after the global pandemic changed the way we interact. While we may not be able to do person to person live events, hopefully it won’t be too long before we can get back to our favourite events and gatherings. Until that happens virtual events will be in demand. 

This week the Geeks walk us through setting up virtual events, its numerous benefits and some lessons they learned from the running of their own virtual events and how you can make your next virtual event amazing. 

What To Listen For:

  • The basics of running a virtual event
  • Mistakes along the way
  • Different types of virtual events
  • How to make your virtual event like a live event
  • Tips to engage virtual audience
  • Getting past the technical challenges
  • Benefits of doing a virtual event 
  • How to structure sponsorship packages

One Cool Thing:

McDonald’s Menu Change – McDonalds removed its all-day breakfast to give way to its lunch and dinner menu. Something they have not done before. 

What’s Grinding Our Gears?

Joe: Speakers cursing during online conference

Check In With The Geeks

Catch us live each week on Tuesday 8pm EST / Wednesday 12pm AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Join Jen, Joe and Sam as we talk about how to grow your business with podcasting! www.businessgeekspodcast.com

Posted by Business Geeks Podcast on Monday, April 13, 2020

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

Posted by Business Geeks Podcast on Monday, April 13, 2020