029: Do You Really Need To Create Valuable Content for Your Audience?

Business Geeks Podcast

Content is King and any content creator of a blog, vlog, or podcast will certainly give this statement two thumbs up and probably a fist pump for good measure.

What if you’re a solo entrepreneur who does not have a big budget for content creation or a start-up that doesn’t have a comprehensive content marketing plan? Do you still agree with this statement? 

In this episode, we discuss a post that poses a controversial topic: you don’t need to create valuable content for your audience. 

Is content all about creating connections with your audience through shared identity and values? Is content merely a narcissistic tool to boost your ego? Is it all right to come out with content that follows the rules of search engine optimization? Do you differentiate your audience from your customer?

Join us as we give our opinions on these burning questions and more. We’ll also share our thoughts on the recent Zoom downtime and a tool that will make your podcasts more efficient.

What To Listen For:

  • You don’t need to create valuable content? (05:55)
  • Connecting with your audience through shared identity and values (07:38)
  • Henry Ford would have created a faster horse instead of a car if he had listened to his audience (08:27)
  • Different businesses need different marketing methods (9:28)
  • To build your identity as an expert, you need content (10:49)
  • An audience vs. a customer (11:58)
  • Balancing content and sales (16:28)
  • Business owners are pressured to create content (17:42)
  • Bad content can be improved but it’s better than no content at all (18:17)
  • Consistency of creating varied content (19:19)
  • Your content does need to be valuable (23:17)
  • “Success formulas” may not work for your business (24:25)
  • Successful blogs/vlogs already have a following (25:20)
  • Content needs to be authentic; being a copycat can be a dangerous territory (26:52)

What’s Grinding Our Gears?

Jennifer: Zoom went down worldwide but people insensitively lost their mind (30:07)

Get My Lunch Money

Sam: Headliner – to create audiograms for your podcasts (35:59)

Sources Mentioned

Do you really need to create valuable content for your audience? by Sashka Regina

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Make 100 Crappy Videos by Roberto Blake

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

028: Is it Time to Raise Your Prices?

Business Geeks Podcast

Business owners everywhere feel differently about raising the prices of their products or services. Some feel that this is a necessary and natural effect of growing your business. Others fear that they will lose clients if they raise their prices. 

For those that do raise prices, there are varied methods of achieving this goal. These methods consider many points, including when the new prices will take effect, how the new pricing is implemented, how and which customers are affected, and the tipping point of the prices.

In this episode, we discuss the intricacies of raising prices and share our experiences on this topic. We consider the pros, cons, and different angles and factors that affect a price increase. We even role-play an instance where a price increase doesn’t go as planned.

What To Listen For:

  • Raising prices from an inventory standpoint (8:03)
  • Raising prices for services (9:56)
  • 97% of people who purchase static courses don’t complete them so it’s better to create a program than just a course so you provide more for clients (11:52)
  • There is a tipping point for low price points (15:34)
  • When is the right time to raise prices (16:56)
  • How do I go about raising my price? (18:50)
  • For service providers, consider supply, demand, costs, and profit margins (21:15)
  • Time is a valuable factor (23:29)
  • Raise rates to keep top talent (23:50)
  • Price out customers that don’t value you (24:38)
  • How do you raise prices? (25:13)
  • Be careful of what you communicate based on the price of your services (30:49)
  • Role-playing a price increase issue (33:45)
  • People that “nice” themselves out of business (36:34)
  • Mindset issue of people about pricing (38:41)
  • Sometimes your inner circle stops you from raising your prices (40:06)
  • Accept that you may lose some clients when you raise your prices (40:28)
  • Align yourself with clients that will pay your worth and make that client “the sexy one” (41:52)

Get My Lunch Money

Joe: TubeBuddy – a plug-in that helps your YouTube channel get more subscribers (42:52)

Sources Mentioned

How Do I Raise Prices Without Losing Clients?

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at
SamanthaRiley.global
Facebook
Instagram
LinkedIn

Find Jennifer at
Sparent.co

Find Joe at
SuperJoePardo.com

027: Profit First Method: Is it good for your business?

Business Geeks Podcast

The Profit First Method is an accounting method made popular by business author Mike Michalowicz. The theory behind this method is contrary to the generally accepted accounting formula of sales minus expenses equals profit. This method states that sales minus profit equals expenses. 

Michalowicz based his formula on Parkinson’s Law, which states that people have a tendency to consume a resource when it is made available. In business terms, the resource is your revenue or sales that are consumed by business operating expenses. 

In this episode, we debate on whether this method is good for all types of businesses or if it can be applied only to certain types of businesses. Our listeners also give their two cents on this hot topic.

What To Listen For:

  • What is the Profit First Method? (1:22)
  • How profit first kills business growth by Sigrun (4:57)
  • Parkinson’s Law applied in real life (5:40)
  • Profit First: the good and the bad (7:09)
  • Safety nets for businesses (14:05)
  • A business needs about 3-7 years to make a profit (16:13)
  • How Profit First could have changed a business (17:25)
  • Every business (and the person running it) is different so the Profit First method could apply to some but not others (18:48)
  • The value of paid users increases as the business grows (19:39)
  • People need to understand their numbers (21:05)
  • “Revenue is Vanity, Profit is Sanity but Cash is King” (21:57)
  • How do you keep the most amount of profit so you can keep the most amount of dollars? (22:45)
  • Using the Profit First method on a start-up: nay, yay or it depends (26:17)
  • Amazon as a business example (29:07)
  • Understand the future and where your business is going (32:25)
  • A lot of microbusinesses don’t have a business model (40:41)

Get My Lunch Money

Jennifer: Splotch Monster Island (37:03)

Sources Mentioned

Profit Profit FirstFirst by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

Fix this next by Mike Michalowicz

Parkinson’s Law 

How profit first kills business growth by Sigrun

Long Tail Success hosted by Brent Basham

 

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

 

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

 

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

026: IMPOSTER SYNDROME…Can Go Kick Rocks

Business Geeks Podcast

The “Imposter Syndrome” was first defined by Dr. Pauline Clance and Dr. Suzanne Imes as “internal experience of intellectual phoniness which appears to be particularly prevalent and intense among a select sample of high achieving women.”

Everybody feels it. Even professionals who are experts in their fields get imposter syndrome. It can be an advantage or a disadvantage for you and your business depending on how you deal with it.

In today’s episode, we discuss this very personal but important topic. We share our moments of battling imposter syndrome and tips on how to overcome barriers we put on ourselves so we can move on from moments of self-sabotage.

What To Listen For:

  • Experts feel like they’re newbies but all business owners learn something new every day (1:22)
  • Imposter syndrome’s history and definition (2:15)
  • The Dunning Kruger effect (3:03)
  • TED Talk by Mike Cannon-Brookes, who talked about imposter syndrome (3:46)
  • Imposter syndrome could be an advantage (5:11)
  • Signs of imposter syndrome that could be detrimental to your business (9:15)
  • The imposter syndrome could be exacerbated by following “successful” people on social media (12:39)
  • Not wanting to share stories on social media could be a classic case of imposter syndrome (13:42)
  • You can’t control people’s mindset (14:46)
  • As a business owner, you need to make decisions, whether they’re the good or bad decisions (16:09)
  • It’s okay to be out of your depth (18:23)
  • Some tips to conquer imposter syndrome (21:00)
  • Learn more than the average person but practice self-introspection and apply your knowledge (27:49)

One Cool Thing

Jennifer: Voxer, a communication tool for remote teams (35:45) 

Sources Mentioned

Imposter Syndrome by Dr. Pauline Clance and Dr. Suzanne Imes 

TED Talk by Mike Cannon-Brookes 

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

 

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

025: The Contrepreneur Formula Exposed

Business Geeks Podcast

A Contrepreneur is “an ambitious entrepreneur offering exciting business opportunities but who instead offers a scam that causes their victims to part with their money.” 

From the Urban Dictionary: “A con artist who makes their fortune by fooling wantrepreneurs into thinking they’re getting a great deal or coming into some easy money when the reality is, it’s the Contrepreneur making the real money.”

These are people who are very good at convincing people that riches are attainable without a lot of effort. However, there are honest and ethical people who use the same formula for good. So what do you do?

In this episode, we break down our thoughts on the issue of Contrepreneurs. 

How do you know if the “business expert” you’re listening to really wants to help you become a great business owner or is just enticing you to be part of a money-making scheme? What are the grey areas of this issue? Are you using contrepreneurial tactics without realizing you’re doing so? How do you distance yourself from these con artists? 

What To Listen For:

  • What is a “Contrepreneur”? (1:23)
  • Mike Winnet’s “The Contrepreneur Formula Exposed” (2:25)
  • Two sides of the issue (5:49) 
  • Marketing tactics the right and wrong way (9:44)
  • Establishing authority vs. researching the legitimacy of “experts” (12:25)
  • “Wishful identification”: when people want to be that person in the examples of Contrepreneurs (15:01)
  • It’s not the only formula out there (18:33)
  • Technical smoke and mirrors (19:45)
  • Inviting famous people to encourage more attendance to contrepreneurial events (20:34)
  • Coaching you to be the best business owner you can be vs. teaching you to be part of a pyramid scheme (24:54)
  • It comes down to people’s values (27:30)
  • Using the formula of ending a price with a “7” (29:08)
  • Re-evaluating yourself as an entrepreneur (31:16)
  • Spread the message of entrepreneurs doing good (32:21)
  • You don’t need to go to these events to be a successful entrepreneur (35:08)

One Cool Thing

Joe: Epidemic Sound

Sources Mentioned

Mike Winnet’s The Contrepreneur Formula Exposed 

Melissa Demple photography 

Six Figure Salon

Indiepod University 

Epidemic Sound

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

024: A 6-Hour Work Day

Business Geeks Podcast

Jennifer has set the theme for this episode and she opens it with the very intriguing question: should we work six-hour work days instead of the traditional eight-hour work days?

The paradigm of a 9-to-5 work day in the US is based on the Fair Labor Act of 1938, which was drafted to curb abuse of factory workers at that time and standardise labour hours. A lot has changed since then, but the same paradigm is still being implemented in many businesses.

As business owners and leaders, what does a work day look like to you? What does productivity look like? Do you believe that you need to change this paradigm for you and your employees?

Join us as we dive deep into this topic. We’ll also talk about protecting your passwords and domains from hackers.

What To Listen For:

  • Harvard Business Review’s case for the 6-hour work day instead of the traditional 8-hour work day (2:09)
  • Explore outcome-based instead of hour-based work (5:59)
  • Applying the Pareto Principle (7:45)
  • People will find a way to use up the hours on non-work related tasks (8:09)
  • Everything has a deadline (10:30)
  • Prioritise things according to how much it moves the “needle” of your business (11:34)
  • The “Inbox Zero” principle (13:52)
  • As business owners, how do you rethink the concept of hours versus outcomes? (20:32)
  • “Unlimited vacation” benefit (22:15)
  • For many, the office never turns off (25:01)
  • Set boundaries (26:03)

One Cool Thing

Jennifer: LastPass: a password manager (31:49)

What’s Grinding Our Gears?

Jennifer: Typosquatters: people who use domains that are similar to mainstream domains, e.g., googla.com (37:07)

Sources Mentioned

Harvard Business Review [need to confirm that the link is the actual article, otherwise just the main link to HBR will suffice]

Pareto Principle 

Boomerang

LastPass

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

023: Stealing Ideas or Sharing Ideas?

Business Geeks Podcast

The Internet has truly revolutionized modern living. We remember, though, when you had to dial to a server and wait quite a while to connect to the Internet. Yet even during those early years in the ‘90s, we knew that this newfangled tool would be big.

Fast forward to today. With just a click of a button, you can get and share ideas anywhere from the world. These ideas are especially important if you’re thinking of starting a new business or gathering resources for your current venture. However, in the competitive arena of modern entrepreneurship, is it all right to take the ideas you discover on the Internet and claim it as your own? For that matter, would you be willing to share your own ideas with others?

We put in our two cents on this topic in this week’s episode.

What To Listen For:

  • Seth Godin’s blog post on stolen ideas 8:18
  • An idea that you don’t execute doesn’t have a lot of value 9:01
  • It’s okay to borrow, reshape, retool, and bring others’ ideas to your industry 11:20
  • When you share someone else’s idea, give the proper attribution 12:23
  • Some businesspeople will not share ideas until you sign an NDA 14:49

One Cool Thing

Sam: Answer the Public 16:30

Video Reaction

Sam: How much money do you need to earn to be happy? According to a study, $70,000. 19:48

What’s Grinding Our Gears?

Sam: People who send friend invites but who ghost you when you message them 35:45

Take My Lunch Money

Sam: Outsource School: the ultimate education for outsourcing 42:47 

Sources Mentioned

Seth’s Blog

Answer the Public

Outsource School

Check-In With The Geeks

Catch us live each week on Monday 5pm EDT / Tuesday 7am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

022: Morning Routines

Business Geeks Podcast

In this episode the Geeks tackle the topic of  “morning routines” and exactly what a great morning routine is for you. 

As a business owner, you know that your daily entrepreneurial habits start the moment you get up, not when you get to your office. Per a plethora of memes and social media posts, this moment starts before the crack of dawn for successful people. 

A morning structure can also impact on how you perform for the entire day. We’ll share what routines work for us.

What To Listen For:

  • Some people say you have to get up at 4am to be successful 3:44
  • Four chronotypes of sleepers: lions, bears, dolphins, and wolves 5:14
  • Getting up early can give you time to focus on certain work-related tasks before your family wakes up 8:43
  • Morning routine vs. waking routine 10:48
  • Structure your day by planning things out the night before or by setting reminders 12:09

One Cool Thing

Joe: Apple will switch away from Intel

Video Reaction

Joe: Living on a $120,000 in DC with passive income from multiple real estate investments

Urban Dictionary 

Sam: Three Stooges Syndrome: when lots of things are wrong, all of those things being wrong can create something positive

Jennifer: Two uglies make a pretty: two ugly parents can produce a beautiful child

What’s Grinding Our Gears?

Joe: Why do some people have the ability to slap their names on a product and people buy it?

Take My Lunch Money

Joe: Amigos Mexican Restaurant

Sources mentioned:

Apple

Intel

Check-In With The Geeks

Catch us live each week on Monday 5pm EDT / Tuesday 7am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

021: Changing Media Consumption Trends

Business Geeks Podcast

Media consumption is changing rapidly. The majority of people do not watch TV anymore. They would rather spend a lot of time watching TikTok videos than sit through a 4-minute video on Youtube.

Two factors have given rise to this TikTok phenomenon: people have more time to spend on social media due to quarantines and the application has many built-in programs that tap into the creativity of its users.

So, what does this trend mean for business? We discuss sample TikToks, statistics, and opinions about this topic in this episode. 

What To Listen For:

  • Gen Zs spend more time watching TikTok than Youtube 2:52
  • TikTok vs. Vine 8:43
  • TikTok is where media is going 10:03
  • Coronavirus effects on media consumption 10:36
  • Some stats on TikTok usage 11:33
  • Businesses that started with TikTok 12:43
  • A TikTok challenge to hosts and viewers 14:14

One Cool Thing

Jennifer: TravelJohn: A bag you pee into

Video Reaction

Joe: According to articles and videos, 40% of black-owned businesses are not expected to survive the coronavirus

America vs. Australia

Sam: Do the Tim Tam slam 

What’s Grinding Our Gears?

Jennifer: Facebook ad “teasing”

Take My Lunch Money

Jennifer: We are launching a new segment that gives a shoutout to businesses that we’d gladly spend money on, suggestions are welcome

Sources mentioned:

TikTok

Youtube

Vine

TravelJohn

Tim Tam

Facebook

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at

SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co


Find Joe at SuperJoePardo.com

020: Is Your Idea Actually Awesome Or Do You Just Think So

Business Geeks Podcast

Everyone has a business idea or a dream they’d love to turn into reality. Some business ideas may be a dime a dozen or they could be as precious and as rare as diamonds. Some ideas like Uber reinvented transportation. Some ideas like Pet Rock began as a joke. Some ideas like Disneyland were considered bad ideas.

So, how do you know if your idea will become a hit or a miss? What questions could you ask yourself when a great business venture pops into your head? How do you determine if what you’ve been pouring your money on will result in a great return of investment or if it will bankrupt you? What’s the best method to validate an idea? 

These are some of the important questions we answer in this episode. 

What To Listen For:

  • Frank Lloyd Wright: “An idea is salvation by imagination” 13:22
  • Many people remain stuck at the starting line because they focus on the wrong things 14:14
  • Many people spend thousands of dollars on a business that they later discover has no customer 15:11
  • A word of caution about Kickstarter 16:40
  • Some businesses create new markets while others reinvent the market 18:25
  • Time is money 19:40
  • Questions to ask yourself 22:08
  • Interview industry experts for information and validation 22:56
  • Market testing doesn’t need to be sophisticated 27:18
  • Tips for people who struggle with coming up with an idea 29:04
  • Validate services by selling it first 30:09
  • What is an acceptable financial threshold to validate an idea? 32:40
  • Richard Branson’s proof of concept for Virgin Atlantic 33:50
  • Niched and scalable ideas that solve a problem 34:35
  • A magical idea and timing is a great combination 42:42
  • Many people thought Disneyland was a bad idea 44:27
  • Get your idea out there 45:06
  • What if someone steals my idea? 45:46

What’s Grinding Our Gears?

Jennifer: If you take unflattering pictures, don’t share it without the permission of person(s) in the picture

One Cool Thing

Joe: IBM will no longer offer or develop facial recognition software

Sources mentioned:

Kickstarter

Uber

Apple

Masterminds [need to confirm site link]

Virgin Atlantic

Pet Rock

Disneyland 

What’s Up with the Geeks?

Posted by Business Geeks Podcast on Monday, 15 June 2020

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com