021: Changing Media Consumption Trends

Business Geeks Podcast

Media consumption is changing rapidly. The majority of people do not watch TV anymore. They would rather spend a lot of time watching TikTok videos than sit through a 4-minute video on Youtube.

Two factors have given rise to this TikTok phenomenon: people have more time to spend on social media due to quarantines and the application has many built-in programs that tap into the creativity of its users.

So, what does this trend mean for business? We discuss sample TikToks, statistics, and opinions about this topic in this episode. 

What To Listen For:

  • Gen Zs spend more time watching TikTok than Youtube 2:52
  • TikTok vs. Vine 8:43
  • TikTok is where media is going 10:03
  • Coronavirus effects on media consumption 10:36
  • Some stats on TikTok usage 11:33
  • Businesses that started with TikTok 12:43
  • A TikTok challenge to hosts and viewers 14:14

One Cool Thing

Jennifer: TravelJohn: A bag you pee into

Video Reaction

Joe: According to articles and videos, 40% of black-owned businesses are not expected to survive the coronavirus

America vs. Australia

Sam: Do the Tim Tam slam 

What’s Grinding Our Gears?

Jennifer: Facebook ad “teasing”

Take My Lunch Money

Jennifer: We are launching a new segment that gives a shoutout to businesses that we’d gladly spend money on, suggestions are welcome

Sources mentioned:

TikTok

Youtube

Vine

TravelJohn

Tim Tam

Facebook

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at

SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co


Find Joe at SuperJoePardo.com

020: Is Your Idea Actually Awesome Or Do You Just Think So

Business Geeks Podcast

Everyone has a business idea or a dream they’d love to turn into reality. Some business ideas may be a dime a dozen or they could be as precious and as rare as diamonds. Some ideas like Uber reinvented transportation. Some ideas like Pet Rock began as a joke. Some ideas like Disneyland were considered bad ideas.

So, how do you know if your idea will become a hit or a miss? What questions could you ask yourself when a great business venture pops into your head? How do you determine if what you’ve been pouring your money on will result in a great return of investment or if it will bankrupt you? What’s the best method to validate an idea? 

These are some of the important questions we answer in this episode. 

What To Listen For:

  • Frank Lloyd Wright: “An idea is salvation by imagination” 13:22
  • Many people remain stuck at the starting line because they focus on the wrong things 14:14
  • Many people spend thousands of dollars on a business that they later discover has no customer 15:11
  • A word of caution about Kickstarter 16:40
  • Some businesses create new markets while others reinvent the market 18:25
  • Time is money 19:40
  • Questions to ask yourself 22:08
  • Interview industry experts for information and validation 22:56
  • Market testing doesn’t need to be sophisticated 27:18
  • Tips for people who struggle with coming up with an idea 29:04
  • Validate services by selling it first 30:09
  • What is an acceptable financial threshold to validate an idea? 32:40
  • Richard Branson’s proof of concept for Virgin Atlantic 33:50
  • Niched and scalable ideas that solve a problem 34:35
  • A magical idea and timing is a great combination 42:42
  • Many people thought Disneyland was a bad idea 44:27
  • Get your idea out there 45:06
  • What if someone steals my idea? 45:46

What’s Grinding Our Gears?

Jennifer: If you take unflattering pictures, don’t share it without the permission of person(s) in the picture

One Cool Thing

Joe: IBM will no longer offer or develop facial recognition software

Sources mentioned:

Kickstarter

Uber

Apple

Masterminds [need to confirm site link]

Virgin Atlantic

Pet Rock

Disneyland 

What’s Up with the Geeks?

Posted by Business Geeks Podcast on Monday, 15 June 2020

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

019: What do you need to start a business? It’s not what you think!

Business Geeks Podcast

A business needs several key ingredients. Having clients is a key element to starting a service-based business. Yet, how do you define a client? Is it someone who pays for your service? Is it someone who is a member of a community and might generate leads for your business in the future? 

Speaking of community, how do you define a community and should you use your access to certain online communities to sell your business?

In this episode, we share our thoughts on what you need to start a business. We also have a heated debate on how you define words that are popular in a time when people are interacting virtually.

What To Listen For:

  • Key ingredient to start a business (11:18)
  • Hobbies vs businesses (13:55)
  • Go where the clients are (14:23)
  • Service-based businesses (15:31)
  • Get off the starting block (15:50)
  • Set the goal (20:50)
  • Strategy to reach the end goal (24:27)
  • Clients vs. Leads and Referrals (26:58)
  • Community vs Membership (29:50)
  • You don’t need a logo and a website before you start a business (40:53)
  • Be careful of pushing your beliefs to other people (44:40)
  • A “real” community 45:41

One Cool Thing

Jennifer: Ben & Jerry’s corporate statement on white supremacy 

America vs. Australia

Sam: 3 things to know if you are doing business with Australians:

“We’re gonna have a ripper weekend. We’re just gonna head to the bottle-o before we head on to the barbie.”

What’s Grinding Our Gears?

Joe: Dealing with bad customer service from a pool company

Jen: Plain View Project – a group of lawyers are analyzing racist social media posts of the Philadelphia Police Department

Sources mentioned:

Indie Pod Conference

DoodyCalls

Ben & Jerry’s

Plain View Project

What’s Up with the Geeks?

Joe: Free Live Virtual Automate Your Podcast Conference – July 11, 2020

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

What do you need to start a business? It’s not what you think!

What do you need to start a business? It’s not what you think!

Posted by Business Geeks Podcast on Monday, June 8, 2020

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

018: Reviews Reviews Reviews! Your Business Needs Them!

Business Geeks Podcast

Having easy access to the web has radically changed how customers choose their products or services. People need social proof to know that their money is going to the right place, which is why online reviews play an essential part in your business.

In this episode, we discuss why your business needs online reviews, how to get more reviews, and where to get them. We also unpack tips on how to deal with negative online reviews.

Whatever your business or brand, having a positive online presence can boost your sales and grow your business.

What To Listen For:

  • The right time to request for a review (9:00)
  • Having an online strategy incorporated in your marketing strategy (12:08)
  • How reviews can help your business (12:21)
  • How clients trust online reviews (13:29)
  • Reviews for service-based businesses (14:48)
  • Where is the best online platform for reviews? (16:17)
  • Make your reviews as easy as possible to answer for your client/customers (19:09)
  • Communicate why your customer’s reviews are important to your business (19:40)
  • Do you need a physical address of your business for your reviews? (20:20)
  • Negative reviews can work for your business (22:57)
  • 5-star businesses earn less than 4 or 3-star rated businesses (25:50)
  • Look at businesses’ replies to negative reviews  (28:10)
  • Top online review sites (29:10)
  • The importance of cleanliness and friendliness (33:24)
  • How do you handle bad reviews? (35:22)
  • Comments vs reviews (37:15)
  • Outstanding memorable customer service (44:33)
  • Best times to ask for a review (49:09)

What’s Grinding Our Gears?

Joe: Bad customer services 

America vs. Australia

Sam: 3 things to know if you are doing business with Australians:

  • “If you need some help just sing out”
  • “Just have a crack”
  • “It’s my shout”

Sources mentioned:

Facebook

Amazon

Yelp

Trip Advisor

Google My Business

Angies List

Spiegel Research

LinkedIn

Harvard Business School

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

017: The Future Of Business: It’s Not All Bad

Business Geeks Podcast

No one could have predicted this pandemic, but the same does not hold true with the business-landscape after the crisis. 

The coronavirus pandemic has a lot of dark sides and has caused a lot of pain and grief all over the world. But in times of crisis comes windows of opportunities. 

Join us as we unpack the different business trends and practices that will either continue, change, or stop post-pandemic and how businesses can take advantage of these trends to thrive in the future of business.

What To Listen For:

  • Pre-pandemic business predictions
  • Environmental-friendly businesses
  • The importance of customer reviews
  • Leveraging e-commerce and online sales
  • Mobile Marketing
  • Geo-targeting
  • Online stories and live streams will dominate social media
  • TikTok: The black hole of social media
  • Business predictions for 2021
  • The perfect time to start your business
  • Editing our lives during this time 
  • Hot or not topic: Cardboard cut-outs in restaurants

What’s Grinding Our Gears?

Joe: “Wherever you get your podcast”

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

016: Creating Online Revenue Streams for Your Business

Business Geeks Podcast

No matter what your business is, in order for it to grow you must think of ways to diversify your online revenue streams to boost your company’s profits. There are so many avenues that entrepreneurs can take when it comes to earning revenues online.

This week, the Geeks break down the different options of online revenue streams for your business and the potential that exists when diversifying your strategies for online revenue streams.

What To Listen For:

  • Re-purposing your knowledge and bringing it online
  • Key questions to ask before adding a new revenue stream
  • Partnering with events
  • Strategic Partnerships
  • Expand your networking 
  • Affiliates as a stream of income
  • Creating a platform of influence
  • Sponsoring a documentary
  • Repurposing your content
  • Creating online programs

Links: 

worksmarterdigital.com

What’s Grinding Our Gears?

Jen: Restaurants partnering with third-party food deliveries and being taken advantage of – Guiseppe Badalamenti

Joe: Bad customer service

One Cool Thing

Jen – Work Smarter CRM 

What’s Up with the Geeks?

Jen: Small Business Grit Summit – May 18-29, 2020

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

015: Brand Messaging During the Pandemic: The Good, The Bad and The Ugly

Business Geeks Podcast

Marc Cuban, owner of the National Basketball Association (NBA)’s Dallas Mavericks, said in a recent interview, “How companies respond to coronavirus is going to define their ‘brand for decades’. 

In today’s episode, the Geeks dive into different companies’ pandemic brand messages and examine how they strike a balance between maintaining their unique tone of voice through their messaging and at the same time being sensitive to their customers in today’s crisis.

With today’s pandemic, the brands that prove they are willing to put their customers first are those that will survive and come out stronger. These brands don’t just use brand messaging to tell their customers they care, they prove it.

What To Listen For:

  • What we can learn from big companies?
  • The responsibility if your business is doing well
  • Humor in marketing
  • Pairing your message with actions
  • Importance of communication
  • Branding messages to avoid
  • When asking for donation goes wrong

Links

Nike’s Play for the World Commercial 

Steak-umm’s Twitter message

Netflix’s Hand Washing Twitter message

Coca-cola’s Staying Apart Advertisement

Amazon’s Public Donation

What’s Grinding Our Gears?

Jen: Small business administration postponing Small Business Week

One Cool Thing

Jen: Switchit app – digital business cards

What’s Up with the Geeks?

Jen: Small Business Grit Summit – May 18-29, 2020

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

014: Profitable pricing strategies

Business Geeks Podcast

Pricing your product or service is one of the first and most important considerations when starting a business or launching a new offer. But why is it that so many online business owners struggle to price their products? 

Choosing the right pricing strategy can be difficult. A profitable pricing strategy is important and as business owners knowing the costs of producing a product or service and knowing the value of the problem it solves is a critical to how you should price your product.

Today’s episode, the Geeks talk about various strategies and techniques on how to price a product, may it be a physical product or a digital product or a service. There are a lot of considerations with it and the Geeks break it down through various examples from real life businesses. 

What To Listen For:

  • Defining a profitable pricing strategy
  • Physical product pricing strategy
  • Why honesty in pricing is important
  • Why pricing digital products isn’t simple
  • What are hard costs and soft costs?
  • Value-based pricing
  • Tips for pricing services versus products
  • Pricing of subscription model services

What’s Grinding Our Gears?

Joe – Amazon shipping rules when a buyer decides to cancel a product that is already in their warehouse. 

One Cool Thing

Jen: Google Drive’s “Shift + Z” keyboard shortcut that copies a document to multiple folders. 

What’s Up with the Geeks?

Grab Joe Pardo’s book – Sales Won’t Save Your Business: Focus on the T.O.P

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

013: Creating an Incredible Customer Experience

Business Geeks Podcast

When was the last time you really had a great experience as a customer? 

How about the last time you had an unpleasant experience where you felt annoyed or frustrated? 

Having a lot of people giving positive customer experience on your business, whether in retail or in the service industry, is like a free marketing tool that any business can leverage on. 

In this episode, The Geeks discuss creating an incredible customer experience as they dig deep into different examples from real businesses and how we can learn from them. 

Also, we can hear about the latest with Jennifer Crawford’s Linkedin effort as promised from Business Geeks Podcast episode on Growing Your Business Using the Power of LinkedIn. How is she so far on growing her network on LinkedIn?

What To Listen For:

  • What happens to the loyal customers?
  • Onboarding experience for retail and services
  • How to prevent buyer’s remorse
  • Giving clients real experience
  • Servicing
  • Motivating your customer base
  • Importance of taking care of your clients

One Cool Thing

Joe: Shake Shack returning 10 million government loan – New York-based burger company received money from the Paycheck Protection Program

Sam: Book recommendation on personal branding – From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

012: 3 Ways to Grow Your Business With Podcasting

Business Geeks Podcast

3 Ways to Grow Your Business With Podcasting

Podcasts are a great way of getting your story heard and telling it your way. It’s also the perfect tool for building your business and creating a following.

It’s one of the best ways to connect with your audience and nurture those relationships on a personal level. At the same time it gives you the opportunity to establish authority in your niche as you showcase your expertise. It also helps that listening to podcasts is flexible and is far more easily consumed than print media. This provides a great opportunity to use them to grow your business, your following and your business network as the host of a podcast. 

In this week’s episode, the Geeks share with you how to grow your business through podcasts. As well as discuss one of the biggest mistakes that most people make when starting a podcast, no strategy. They also guide you through the essential components in starting a podcast. 

What To Listen For:

  • Creating a podcast as a marketing arm for your business
  • The one person you are speaking to
  • SEO and Podcasting
  • Getting all the social media handles ready
  • Establishing a recording schedule
  • Podcasting as a commitment
  • What makes a good guest
  • How to prepare your content

One Cool Thing

Jen: COVID Loan Tracker – online tracker that brings transparency to small business owners who have applied for loan from the government via the SBA.

Sam: Sign up for Poddit.net – a great platform to find podcast guests and find podcasts looking for guests. 

Joe: Using an electric car as a generator and Digital Deck Covers

Coolish or Foolish?

Cardboard Cut-Out Standees – You can send life size cardboard cut-outs of yourself to send to your loved ones that miss you.

What’s Grinding Our Gears?

Jen: People commenting on their own post to put up the post, people blasting the same post on multiple Facebook Groups, the CVS link post that precedes the picture of the poster’s big face, post challenges. 

Sam: the amount of time people are spending on conspiracy theories in social media.

Check In With The Geeks

New Schedule!

Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jen at Sparent.co

Find Joe at SuperJoePardo.com