031: Email Marketing Like a Boss!

Business Geeks Podcast

With all the social media marketing tactics available, you may wonder which one you should start with. 

Email marketing and growing your email list is one of the most effective ways to consistently reach and engage with your audience and potential clients.

In this episode, we delve into email marketing, how often to send emails, and how to grow your email list. We also dive into tips on how to create email content that will catch your reader’s attention and the importance of having a call to action in your emails. 

Certainly, a website and your social media platforms are just as important for your business, but having an email list and investing in email marketing is by far one of the most personal and effective social channels you can use to grow your business.

What To Listen For:

  • Frequency of sending out emails (10:03)
  • Effective email marketing (11:29)
  • CAN-SPAM ACT of 2003 (13:06)
  • Dealing with unsubscribers (15:10)
  • Segmenting and tagging your email list (16:00)
  • Do you have emails that you enjoy to get? (17:00)
  • Growing your email list (19:58)
  • Automating the nurturing system (21:15)
  • Your email list is where you make your sales (22:30)
  • Why you should own a domain (26:18)
  • Should you start your email list or website first? (27:26)
  • Know like and trust factor (29:23)
  • Call to action (32:17)
  • Not always selling in your call to actions (35:45)
  • Email marketing doesn’t have to be expensive (43:11)

Grind My Gears

  • Sam: Booking into someone else’s calendar and not showing up (45:53)

Get My Lunch Money

  • Joe’s Local Farmers Market

Sources Mentioned

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

030: Is Social Media Hurting Your Mental Health?

Business Geeks Podcast

As business owners, mental health awareness is an important topic to discuss since we have to be mentally fit to lead our teams and grow our businesses. There have been studies, though, of how social media may be linked to an increase in mental health issues like depression or anxiety.

Let’s accept it, social media is already part of our lives and it’s here to stay. Facebook. Twitter. Instagram. Tik Tok. These are just some of the social media platforms we use every day. Are you using social media to grow your business or are you letting social media affect your life, mental state, business, and social life too much?

In this episode, we use a TEDx Talk by award-winning digital marketer, public speaker and business owner Bailey Parnell as a jump-off point for a discussion on social media and how it affects our physical, social, and mental health both as social media users and business owners. Specifically, we examine the four stressors on social media—the highlight reel, social currency, FOMO (fear of missing out), and online harassment.

What To Listen For:

  • Social media affects our physical and mental health (3:18)
  • Living two lives: real and online lives (4:14)
  • Social media is not the cause of the anxiety, it’s how we interact with it (5:44)
  • Four stressors on social media (9:46)
  • The highlight reel: pros and cons (10:03)
  • Social currency: likes and comments (15:10)
  • FOMO: tagging (22:49)
  • Online harassment: personal case studies (30:29)
  • Balancing personal and business social media use (39:08)
  • Some final thoughts to share (45:53)

Get My Lunch Money

Jennifer: Hungry Harvest – fruits and vegetables that don’t pass supermarket standards but are still good and edible delivered to your home (48:38) [check link]

Sources Mentioned

Is Social Media Hurting Your Mental Health? by Bailey Parnell

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

029: Do You Really Need To Create Valuable Content for Your Audience?

Business Geeks Podcast

Content is King and any content creator of a blog, vlog, or podcast will certainly give this statement two thumbs up and probably a fist pump for good measure.

What if you’re a solo entrepreneur who does not have a big budget for content creation or a start-up that doesn’t have a comprehensive content marketing plan? Do you still agree with this statement? 

In this episode, we discuss a post that poses a controversial topic: you don’t need to create valuable content for your audience. 

Is content all about creating connections with your audience through shared identity and values? Is content merely a narcissistic tool to boost your ego? Is it all right to come out with content that follows the rules of search engine optimization? Do you differentiate your audience from your customer?

Join us as we give our opinions on these burning questions and more. We’ll also share our thoughts on the recent Zoom downtime and a tool that will make your podcasts more efficient.

What To Listen For:

  • You don’t need to create valuable content? (05:55)
  • Connecting with your audience through shared identity and values (07:38)
  • Henry Ford would have created a faster horse instead of a car if he had listened to his audience (08:27)
  • Different businesses need different marketing methods (9:28)
  • To build your identity as an expert, you need content (10:49)
  • An audience vs. a customer (11:58)
  • Balancing content and sales (16:28)
  • Business owners are pressured to create content (17:42)
  • Bad content can be improved but it’s better than no content at all (18:17)
  • Consistency of creating varied content (19:19)
  • Your content does need to be valuable (23:17)
  • “Success formulas” may not work for your business (24:25)
  • Successful blogs/vlogs already have a following (25:20)
  • Content needs to be authentic; being a copycat can be a dangerous territory (26:52)

What’s Grinding Our Gears?

Jennifer: Zoom went down worldwide but people insensitively lost their mind (30:07)

Get My Lunch Money

Sam: Headliner – to create audiograms for your podcasts (35:59)

Sources Mentioned

Do you really need to create valuable content for your audience? by Sashka Regina

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Make 100 Crappy Videos by Roberto Blake

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

028: Is it Time to Raise Your Prices?

Business Geeks Podcast

Business owners everywhere feel differently about raising the prices of their products or services. Some feel that this is a necessary and natural effect of growing your business. Others fear that they will lose clients if they raise their prices. 

For those that do raise prices, there are varied methods of achieving this goal. These methods consider many points, including when the new prices will take effect, how the new pricing is implemented, how and which customers are affected, and the tipping point of the prices.

In this episode, we discuss the intricacies of raising prices and share our experiences on this topic. We consider the pros, cons, and different angles and factors that affect a price increase. We even role-play an instance where a price increase doesn’t go as planned.

What To Listen For:

  • Raising prices from an inventory standpoint (8:03)
  • Raising prices for services (9:56)
  • 97% of people who purchase static courses don’t complete them so it’s better to create a program than just a course so you provide more for clients (11:52)
  • There is a tipping point for low price points (15:34)
  • When is the right time to raise prices (16:56)
  • How do I go about raising my price? (18:50)
  • For service providers, consider supply, demand, costs, and profit margins (21:15)
  • Time is a valuable factor (23:29)
  • Raise rates to keep top talent (23:50)
  • Price out customers that don’t value you (24:38)
  • How do you raise prices? (25:13)
  • Be careful of what you communicate based on the price of your services (30:49)
  • Role-playing a price increase issue (33:45)
  • People that “nice” themselves out of business (36:34)
  • Mindset issue of people about pricing (38:41)
  • Sometimes your inner circle stops you from raising your prices (40:06)
  • Accept that you may lose some clients when you raise your prices (40:28)
  • Align yourself with clients that will pay your worth and make that client “the sexy one” (41:52)

Get My Lunch Money

Joe: TubeBuddy – a plug-in that helps your YouTube channel get more subscribers (42:52)

Sources Mentioned

How Do I Raise Prices Without Losing Clients?

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at
SamanthaRiley.global
Facebook
Instagram
LinkedIn

Find Jennifer at
Sparent.co

Find Joe at
SuperJoePardo.com

027: Profit First Method: Is it good for your business?

Business Geeks Podcast

The Profit First Method is an accounting method made popular by business author Mike Michalowicz. The theory behind this method is contrary to the generally accepted accounting formula of sales minus expenses equals profit. This method states that sales minus profit equals expenses. 

Michalowicz based his formula on Parkinson’s Law, which states that people have a tendency to consume a resource when it is made available. In business terms, the resource is your revenue or sales that are consumed by business operating expenses. 

In this episode, we debate on whether this method is good for all types of businesses or if it can be applied only to certain types of businesses. Our listeners also give their two cents on this hot topic.

What To Listen For:

  • What is the Profit First Method? (1:22)
  • How profit first kills business growth by Sigrun (4:57)
  • Parkinson’s Law applied in real life (5:40)
  • Profit First: the good and the bad (7:09)
  • Safety nets for businesses (14:05)
  • A business needs about 3-7 years to make a profit (16:13)
  • How Profit First could have changed a business (17:25)
  • Every business (and the person running it) is different so the Profit First method could apply to some but not others (18:48)
  • The value of paid users increases as the business grows (19:39)
  • People need to understand their numbers (21:05)
  • “Revenue is Vanity, Profit is Sanity but Cash is King” (21:57)
  • How do you keep the most amount of profit so you can keep the most amount of dollars? (22:45)
  • Using the Profit First method on a start-up: nay, yay or it depends (26:17)
  • Amazon as a business example (29:07)
  • Understand the future and where your business is going (32:25)
  • A lot of microbusinesses don’t have a business model (40:41)

Get My Lunch Money

Jennifer: Splotch Monster Island (37:03)

Sources Mentioned

Profit Profit FirstFirst by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

Fix this next by Mike Michalowicz

Parkinson’s Law 

How profit first kills business growth by Sigrun

Long Tail Success hosted by Brent Basham

 

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

 

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

 

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

026: IMPOSTER SYNDROME…Can Go Kick Rocks

Business Geeks Podcast

The “Imposter Syndrome” was first defined by Dr. Pauline Clance and Dr. Suzanne Imes as “internal experience of intellectual phoniness which appears to be particularly prevalent and intense among a select sample of high achieving women.”

Everybody feels it. Even professionals who are experts in their fields get imposter syndrome. It can be an advantage or a disadvantage for you and your business depending on how you deal with it.

In today’s episode, we discuss this very personal but important topic. We share our moments of battling imposter syndrome and tips on how to overcome barriers we put on ourselves so we can move on from moments of self-sabotage.

What To Listen For:

  • Experts feel like they’re newbies but all business owners learn something new every day (1:22)
  • Imposter syndrome’s history and definition (2:15)
  • The Dunning Kruger effect (3:03)
  • TED Talk by Mike Cannon-Brookes, who talked about imposter syndrome (3:46)
  • Imposter syndrome could be an advantage (5:11)
  • Signs of imposter syndrome that could be detrimental to your business (9:15)
  • The imposter syndrome could be exacerbated by following “successful” people on social media (12:39)
  • Not wanting to share stories on social media could be a classic case of imposter syndrome (13:42)
  • You can’t control people’s mindset (14:46)
  • As a business owner, you need to make decisions, whether they’re the good or bad decisions (16:09)
  • It’s okay to be out of your depth (18:23)
  • Some tips to conquer imposter syndrome (21:00)
  • Learn more than the average person but practice self-introspection and apply your knowledge (27:49)

One Cool Thing

Jennifer: Voxer, a communication tool for remote teams (35:45) 

Sources Mentioned

Imposter Syndrome by Dr. Pauline Clance and Dr. Suzanne Imes 

TED Talk by Mike Cannon-Brookes 

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

 

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

025: The Contrepreneur Formula Exposed

Business Geeks Podcast

A Contrepreneur is “an ambitious entrepreneur offering exciting business opportunities but who instead offers a scam that causes their victims to part with their money.” 

From the Urban Dictionary: “A con artist who makes their fortune by fooling wantrepreneurs into thinking they’re getting a great deal or coming into some easy money when the reality is, it’s the Contrepreneur making the real money.”

These are people who are very good at convincing people that riches are attainable without a lot of effort. However, there are honest and ethical people who use the same formula for good. So what do you do?

In this episode, we break down our thoughts on the issue of Contrepreneurs. 

How do you know if the “business expert” you’re listening to really wants to help you become a great business owner or is just enticing you to be part of a money-making scheme? What are the grey areas of this issue? Are you using contrepreneurial tactics without realizing you’re doing so? How do you distance yourself from these con artists? 

What To Listen For:

  • What is a “Contrepreneur”? (1:23)
  • Mike Winnet’s “The Contrepreneur Formula Exposed” (2:25)
  • Two sides of the issue (5:49) 
  • Marketing tactics the right and wrong way (9:44)
  • Establishing authority vs. researching the legitimacy of “experts” (12:25)
  • “Wishful identification”: when people want to be that person in the examples of Contrepreneurs (15:01)
  • It’s not the only formula out there (18:33)
  • Technical smoke and mirrors (19:45)
  • Inviting famous people to encourage more attendance to contrepreneurial events (20:34)
  • Coaching you to be the best business owner you can be vs. teaching you to be part of a pyramid scheme (24:54)
  • It comes down to people’s values (27:30)
  • Using the formula of ending a price with a “7” (29:08)
  • Re-evaluating yourself as an entrepreneur (31:16)
  • Spread the message of entrepreneurs doing good (32:21)
  • You don’t need to go to these events to be a successful entrepreneur (35:08)

One Cool Thing

Joe: Epidemic Sound

Sources Mentioned

Mike Winnet’s The Contrepreneur Formula Exposed 

Melissa Demple photography 

Six Figure Salon

Indiepod University 

Epidemic Sound

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

024: A 6-Hour Work Day

Business Geeks Podcast

Jennifer has set the theme for this episode and she opens it with the very intriguing question: should we work six-hour work days instead of the traditional eight-hour work days?

The paradigm of a 9-to-5 work day in the US is based on the Fair Labor Act of 1938, which was drafted to curb abuse of factory workers at that time and standardise labour hours. A lot has changed since then, but the same paradigm is still being implemented in many businesses.

As business owners and leaders, what does a work day look like to you? What does productivity look like? Do you believe that you need to change this paradigm for you and your employees?

Join us as we dive deep into this topic. We’ll also talk about protecting your passwords and domains from hackers.

What To Listen For:

  • Harvard Business Review’s case for the 6-hour work day instead of the traditional 8-hour work day (2:09)
  • Explore outcome-based instead of hour-based work (5:59)
  • Applying the Pareto Principle (7:45)
  • People will find a way to use up the hours on non-work related tasks (8:09)
  • Everything has a deadline (10:30)
  • Prioritise things according to how much it moves the “needle” of your business (11:34)
  • The “Inbox Zero” principle (13:52)
  • As business owners, how do you rethink the concept of hours versus outcomes? (20:32)
  • “Unlimited vacation” benefit (22:15)
  • For many, the office never turns off (25:01)
  • Set boundaries (26:03)

One Cool Thing

Jennifer: LastPass: a password manager (31:49)

What’s Grinding Our Gears?

Jennifer: Typosquatters: people who use domains that are similar to mainstream domains, e.g., googla.com (37:07)

Sources Mentioned

Harvard Business Review [need to confirm that the link is the actual article, otherwise just the main link to HBR will suffice]

Pareto Principle 

Boomerang

LastPass

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

023: Stealing Ideas or Sharing Ideas?

Business Geeks Podcast

The Internet has truly revolutionized modern living. We remember, though, when you had to dial to a server and wait quite a while to connect to the Internet. Yet even during those early years in the ‘90s, we knew that this newfangled tool would be big.

Fast forward to today. With just a click of a button, you can get and share ideas anywhere from the world. These ideas are especially important if you’re thinking of starting a new business or gathering resources for your current venture. However, in the competitive arena of modern entrepreneurship, is it all right to take the ideas you discover on the Internet and claim it as your own? For that matter, would you be willing to share your own ideas with others?

We put in our two cents on this topic in this week’s episode.

What To Listen For:

  • Seth Godin’s blog post on stolen ideas 8:18
  • An idea that you don’t execute doesn’t have a lot of value 9:01
  • It’s okay to borrow, reshape, retool, and bring others’ ideas to your industry 11:20
  • When you share someone else’s idea, give the proper attribution 12:23
  • Some businesspeople will not share ideas until you sign an NDA 14:49

One Cool Thing

Sam: Answer the Public 16:30

Video Reaction

Sam: How much money do you need to earn to be happy? According to a study, $70,000. 19:48

What’s Grinding Our Gears?

Sam: People who send friend invites but who ghost you when you message them 35:45

Take My Lunch Money

Sam: Outsource School: the ultimate education for outsourcing 42:47 

Sources Mentioned

Seth’s Blog

Answer the Public

Outsource School

Check-In With The Geeks

Catch us live each week on Monday 5pm EDT / Tuesday 7am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

022: Morning Routines

Business Geeks Podcast

In this episode the Geeks tackle the topic of  “morning routines” and exactly what a great morning routine is for you. 

As a business owner, you know that your daily entrepreneurial habits start the moment you get up, not when you get to your office. Per a plethora of memes and social media posts, this moment starts before the crack of dawn for successful people. 

A morning structure can also impact on how you perform for the entire day. We’ll share what routines work for us.

What To Listen For:

  • Some people say you have to get up at 4am to be successful 3:44
  • Four chronotypes of sleepers: lions, bears, dolphins, and wolves 5:14
  • Getting up early can give you time to focus on certain work-related tasks before your family wakes up 8:43
  • Morning routine vs. waking routine 10:48
  • Structure your day by planning things out the night before or by setting reminders 12:09

One Cool Thing

Joe: Apple will switch away from Intel

Video Reaction

Joe: Living on a $120,000 in DC with passive income from multiple real estate investments

Urban Dictionary 

Sam: Three Stooges Syndrome: when lots of things are wrong, all of those things being wrong can create something positive

Jennifer: Two uglies make a pretty: two ugly parents can produce a beautiful child

What’s Grinding Our Gears?

Joe: Why do some people have the ability to slap their names on a product and people buy it?

Take My Lunch Money

Joe: Amigos Mexican Restaurant

Sources mentioned:

Apple

Intel

Check-In With The Geeks

Catch us live each week on Monday 5pm EDT / Tuesday 7am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com