Profitable pricing strategies

Pricing your product or service is one of the first and most important considerations when starting a business or launching a new offer. But why is it that so many online business owners struggle to price their products? 

Choosing the right pricing strategy can be difficult. A profitable pricing strategy is important and as business owners knowing the costs of producing a product or service and knowing the value of the problem it solves is a critical to how you should price your product.

Today’s episode, the Geeks talk about various strategies and techniques on how to price a product, may it be a physical product or a digital product or a service. There are a lot of considerations with it and the Geeks break it down through various examples from real life businesses. 

What To Listen For:

  • Defining a profitable pricing strategy
  • Physical product pricing strategy
  • Why honesty in pricing is important
  • Why pricing digital products isn’t simple
  • What are hard costs and soft costs?
  • Value-based pricing
  • Tips for pricing services versus products
  • Pricing of subscription model services

What’s Grinding Our Gears?

Joe – Amazon shipping rules when a buyer decides to cancel a product that is already in their warehouse. 

One Cool Thing

Jen: Google Drive’s “Shift + Z” keyboard shortcut that copies a document to multiple folders. 

What’s Up with the Geeks?

Grab Joe Pardo’s book – Sales Won’t Save Your Business: Focus on the T.O.P

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

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