015: Brand Messaging During the Pandemic: The Good, The Bad and The Ugly

Marc Cuban, owner of the National Basketball Association (NBA)’s Dallas Mavericks, said in a recent interview, “How companies respond to coronavirus is going to define their ‘brand for decades’. 

In today’s episode, the Geeks dive into different companies’ pandemic brand messages and examine how they strike a balance between maintaining their unique tone of voice through their messaging and at the same time being sensitive to their customers in today’s crisis.

With today’s pandemic, the brands that prove they are willing to put their customers first are those that will survive and come out stronger. These brands don’t just use brand messaging to tell their customers they care, they prove it.

What To Listen For:

  • What we can learn from big companies?
  • The responsibility if your business is doing well
  • Humor in marketing
  • Pairing your message with actions
  • Importance of communication
  • Branding messages to avoid
  • When asking for donation goes wrong


Nike’s Play for the World Commercial 

Steak-umm’s Twitter message

Netflix’s Hand Washing Twitter message

Coca-cola’s Staying Apart Advertisement

Amazon’s Public Donation

What’s Grinding Our Gears?

Jen: Small business administration postponing Small Business Week

One Cool Thing

Jen: Switchit app – digital business cards

What’s Up with the Geeks?

Jen: Small Business Grit Summit – May 18-29, 2020

Check In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.  

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show.  Be sure to include your business name for a free shoutout.

Find Sam at SamanthaRiley.global

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Find Jen at Sparent.co

Find Joe at SuperJoePardo.com

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