LinkedIn is the perfect platform for growing your network and prospecting for clients while helping you to build your authority. LinkedIn is the largest online business network with approximately 660 million users in over 200 countries. This makes it perfect for building your business network, prospecting for leads and building social authority.
To make the most of your LinkedIn profile you need to consider what the business strategy is that you will follow and how you can make it congruent with the rest of your business. Consider how you would like to show up to other LinkedIn users and potential clients. How will your profile read and what needs to be included to make sure that you stand out from the crowd online.
On this week’s episode the Geeks discuss the marketing strategies that you can use to grow your business network on LinkedIn so you can connect with more potential clients and business partners.
What To Listen For:
- The Triple Threat approach for LinkedIn
- How to write an outcome driven headline
- Are professional profile photos important?
- Reaching out to people the right way
- How we can think of spam connections differently
- The strategies to use for good content on LinkedIn
One Cool Thing:
West Elm’s Free Zoom Virtual Background – Virtual backgrounds that feature real-life living rooms, gardens, kitchens and more
Coolish or Foolish?
Fanny Devito – fanny pack that features the famous actor Danny DeVito
What’s Grinding Our Gears?
Joe: Waste of advertising resources. When advertising is irrelevant during this time.
Jen: Confirmation emails when unsubscribing. Receiving confirmation emails that you have unsubscribed to their email list.
Check In With The Geeks
Catch us live each week on Monday 8pm EST / Tuesday 10am AEDT at the Business Geeks Podcast page on Facebook.
Submit your question to the geeks at firstname.lastname@example.org to have your question answered live on the show. Be sure to include your business name for a free shoutout.
Find Sam at SamanthaRiley.global
Find Jen at Sparent.co
Find Joe at SuperJoePardo.com