social media – Business Geeks Podcast

With all the social media marketing tactics available, you may wonder which one you should start with.

Email marketing and growing your email list is one of the most effective ways to consistently reach and engage with your audience and potential clients.

In this episode, we delve into email marketing, how often to send emails, and how to grow your email list. We also dive into tips on how to create email content that will catch your reader’s attention and the importance of having a call to action in your emails.

Certainly, a website and your social media platforms are just as important for your business, but having an email list and investing in email marketing is by far one of the most personal and effective social channels you can use to grow your business.

What To Listen For:

Frequency of sending out emails (10:03)
Effective email marketing (11:29)
CAN-SPAM ACT of 2003 (13:06)
Dealing with unsubscribers (15:10)
Segmenting and tagging your email list (16:00)
Do you have emails that you enjoy to get? (17:00)
Growing your email list (19:58)
Automating the nurturing system (21:15)
Your email list is where you make your sales (22:30)
Why you should own a domain (26:18)
Should you start your email list or website first? (27:26)
Know like and trust factor (29:23)
Call to action (32:17)
Not always selling in your call to actions (35:45)
Email marketing doesn’t have to be expensive (43:11)

Grind My Gears

Sam: Booking into someone else’s calendar and not showing up (45:53)

Get My Lunch Money

Joe’s Local Farmers Market

Sources Mentioned

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

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Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

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As business owners, mental health awareness is an important topic to discuss since we have to be mentally fit to lead our teams and grow our businesses. There have been studies, though, of how social media may be linked to an increase in mental health issues like depression or anxiety.

Let’s accept it, social media is already part of our lives and it’s here to stay. Facebook. Twitter. Instagram. Tik Tok. These are just some of the social media platforms we use every day. Are you using social media to grow your business or are you letting social media affect your life, mental state, business, and social life too much?

In this episode, we use a TEDx Talk by award-winning digital marketer, public speaker and business owner Bailey Parnell as a jump-off point for a discussion on social media and how it affects our physical, social, and mental health both as social media users and business owners. Specifically, we examine the four stressors on social media—the highlight reel, social currency, FOMO (fear of missing out), and online harassment.