business strategy – Business Geeks Podcast

We’ve been far since the start of the Pandemic. Finance, Accessibility, and Communication have been the most common challenges that businesses suffered. A lot of them failed in the transition, but it is a huge growth to those who get to keep moving forward.

Decision-making is crucial when we face challenges. Knowing where the business is going by looking at the numbers and data is extremely beneficial.

In this episode, the Business Geeks discuss the challenges that entrepreneurs face in the aftermath of the Pandemic, as well as emerging communication channels. We cannot avoid these challenges as our businesses grow, but there is always a solution.

What To Listen For:

The stake of paying off massive debts with luxury assets (04:03)
The Impact of the Pandemic on China’s Businesses (09:35)
Significance of Numbers and Data in Decision Making (11:35)
Taking promotions to a new level (13:50)
Joe’s creative celebration (16:47)
A successful presentation – Humor, Compatibility, and Telling Stories (20:52)
How to handle negative comments or feedback? (30:32)

One Cool Thing

Joe: Switched from Amazon Echo to Apple HomePod (32:03)

Take My Lunch Money

Jen: Design Powers – Women-owned and led company that designs websites (35:05)

Check-In With The Geeks

Posted by Business Geeks Podcast on Thursday, November 11, 2021

Catch us live each week on Monday 4:00pm EST / Tuesday 8:00am AEST at the Business Geeks Podcast page on Facebook.

Submit your question to the geeks at questions@businessgeekspodcast.com to have your question answered live on the show. Be sure to include your business name for a free shoutout.

Find Samantha at SamanthaRiley.global

Facebook, Instagram, LinkedIn

Find Jennifer at Sparent.co

Find Joe at SuperJoePardo.com

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Is your businesses’ look and feel starting to look a bit stale? Are you expanding your audience or considering a whole new one? Is there a disconnection between what you want your brand to be and what your customers think your brand is?

If you answered yes to these questions, then it may be time to rebrand and refresh the markets perception of your business.

In this episode, we talk about rebranding. When is it time to rebrand? And what are the different mistakes that businesses make when going through the rebranding process.

When rebranding your business, it’s always a good idea to involve your current audience. Check in with your customers and clients and research the market before going all in.

While rebranding can be a good thing, it may be risky and costly for your business when not handled carefully. When done right, revamping your brand can help build your customer base, strengthen your brand perception, and grow your business.

What To Listen For:

Auditing your business to know when to rebrand (4:55)
Name changing in your business is huge (9:45)
Merging and rebranding (12:00)
Re-branding errors (12:50)
Re-branding for established brands (13:50)
Listening to your audience (16:05)
Asking for feedback before rebranding (16:40)
Getting people to understand what you do (19:45)
Rebrand vs refresh (21:04)
Re-educating your audience (21:27)

What’s grinding our gears
Joe: People not wearing their masks, specifically in amusement parks and amusement parks not upholding their policies (32:30)

Get my lunch money
Joe: Johnson’s Popcorn (38:50)

Check-In With The Geeks
Sales Circus, Feb 15-19, 2021

Check-In With The Geeks

Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook.